Proper web design & development not only initiates an attractive customer experience, but also enables effective analytics and optimization for continual improvement. As a value added service, I also offer website design services (in addition to web analytics consultations & implementations), to ensure best practices, and simplify the maintenance and management of my client's online presence.
I predominantly develop in Wordpress, recommending Advanced Custom Fields (ACF) to ensure 'light-weight', efficient, SEO friendly code. However I also support 'heavier', more customizable premium Wordpress Page Builder platforms, such as Divi or Elementor. Themes for these solutions allow business owners and marketing professionals more accessibility and control to customize, optimize or test site content and designs following launch of a new website. Even Wix.com or GoDaddy.com hosting with free website templates can be more than adequate to meet the needs of individuals or small business owners.
However, there are definitely plugins that are very beneficial and are worth relying on, such as Yoast SEO, Akismet Anti-Spam or premium plugins to facilitate forms, image optimization, navigation menus or internal search features.
Proper web design & development not only initiates an attractive customer experience, but also enables effective analytics and optimization for continual improvement.